One of the most well-know speakers at the Grow Retreat this last year was Mike Michalowicz, and he did not fail to deliver!
One of the things that Mike made extremely clear, was the fact that better is not better...
He pointed out that better is so standard now, that it doesn't get you noticed anymore!
Every burger joint in the whole block is claiming to have the best burgers, and everyone knows that. But how do YOU make your decisions? Obviously, there is something about your favorite burger place that stands out and makes it different to all the others.
Mike applied this concept to small businesses too when he explained that if you want your business to stand out, you have to make sure that there is something different about you. Whether that's your impeccable customer service, or some other aspect of your business, being different makes the difference in attracting and retaining your customers.
Being different makes the difference.
So what is it that makes you different from your competitors?
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