Brief Overview
- Former President of Elektra Records
- Works with Indie Bands on Effective Brand Extension Launches
- Founder of Cast Management
- Co-Founder, the Pablove Foundation
- Co-Founder, Dangerbird Records
The Not-So-Brief Version
Jeff is not only a giant in the music industry, he’s uniquely positioned as someone who perceives the depth in an individual, brand, and business most others gloss over. His incredible and performed titles like “(former) President of Elektra Records” (working with artists including Ed Sheeran and Fitz and the Tantrums) and “Co-Founder of Dangerbird Records” are just a glimpse into the heart and soul of this perceptive genius. After building a mind-blowing and self-made career in the music biz (working alongside individuals ranging from small-time indie-artists to Ed Sheeran and Charlotte Gainsbourg), Jeff stepped back to continue working with indie artists through Cast Management, where he is the founder.
Something Jeff sees time and again is individuals accidentally seeking the wrong thing. In the process of trying to create unique Intellectual Property, people ask the wrong questions and end up creating more work for themselves than income. His niche perspective shifts that problem out of the way by teaching the right questions to ask and enabling his audience to seek the path that actually produces their desired outcome.
In his session, Discover & Monetizing Your Inherent IP, Jeff will leverage his experience working with Indie Bands on effective brand extension launches and his unique perspective on branding and monetization to show you the path to true brand IP development.
Finish this session with your own leveraged revenue path for creating an iconic game changer from a simple idea.
