"Everything is about the experience. What are your customers saying when they experience your product? Are they saying anything? I believe a lot of companies don't try new things. They do the same thing over and over again. So we experiment. Sometimes we fail, and then we learn.
For the past decade I have owned and operated the Gastonia Grizzlies and now the Savannah Bananas. I have hosted Grandma Beauty Pageants, Salute to Underwear Nights, Flatulence Fun Nights and even the World's Largest Pillow Fight.
My players do choreographed dances at the ballpark, my fans get hit with pies during the games and I wear a bright yellow tuxedo at every game. I even proposed to my wife, Emily, with a yellow tux on and in the middle of a sold out game. We later married at our stadium during a torrential rainstorm.
With the inspiration of my mentors, Bill Veeck, PT Barnum and Walt Disney, I have developed the mantra "if it's normal, do the exact opposite.
My passion is to provide fun for as many people as possible and to inspire others to be different and stand out."
Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas.
The Bananas have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and won the CPL Championship in their first year. Fans First Entertainment has been featured on the INC 5000 lists as one of the fastest growing companies in America.
Cole believes to be successful you need to Stand Out and Be Different. He releases daily videos, blogs and articles on LinkedIn. He is passionate about creating attention, loving your customers more than your product and loving your employees more than your customers.
How to design the ultimate customer experience:
Cole’s greatest mentors are Bill Veeck, PT Barnum and Walt Disney. All three share a wall in his office on custom - made posters that display the words Innovation, Showmanship, and Vision
He released his first book “Find Your Yellow Tux – How to Be Successful by Standing Out” in January of 2018. The book launched #1 in three categories on Amazon and has been sold in 18 countries.
Watch Jesse In Action