Larry Levine is the best-selling author of Selling from the Heart and the co-host of the Selling from the Heart Podcast. With 30 years of in-the-field sales experience within the B2B technology space, he knows what it takes to be a successful sales professional.
Larry has successfully sold to customers ranging from up-and-down the street accounts to Fortune 500 companies. In the fall of 2013, Larry became a corporate major account rep for a Japanese OEM in downtown Los Angeles, California, one of the most competitive markets in the United States. He walked into a zero base opportunity with no current customers. By using the strategies explained in Selling from the Heart, he booked over $1.3 million in new sales in 2014, leaving behind over a $1.6-million pipeline for the next rep to develop.
Larry now coaches and inspires sales leaders and their teams to do what he did. Since 2016, Larry has coached sales professionals across the world, from tenured reps to new millennials entering the salesforce. They all appreciate the practical, relevant and “street–savvy” nature of his coaching. Larry is not shy when it comes to delivering his message.
In a world full of empty suits, I'm passionate about helping sales reps succeed by getting valuable before they get visible. I help sales teams understand the true value they bring to the market.
“I’m leading a revolution of authenticity, integrity, and substance in the sales profession.”
Larry lives in Thousand Oaks, California where he is actively involved in Kiwanis and other local non-profits.
Would you believe me if I said, “The key to growing your business in 2020 sits close to home, these would be your current clients.”
Larry believes the secret sauce and best source to fuel business growth rests within your current client base. The best-selling author of Selling from the Heart, Larry will share strategies that you can integrate into the business today to protect your accounts and grow your business. It’s these same principles that he uses today to grow his business.
A true practitioner, Larry walks, talks and lives leading with his heart. Larry will share with you why being human in a world full of dehumanization matters. He strongly believes the keys to unlocking your business growth in 2020 comes down to how well you build rock solid relationships with your current clients.
You’ll gain a true understanding around why compassion, caring and how you connect with meaning fuels business growth.
It’s further cemented by being real, relevant and relatable through the eyes of your clients.
Larry spent 28 years inside the office technology channel, one of the most competitive/dog-eat-dog sales channels. In 1994, he became partners in a start-up dealership and helped to grow it to 7.5 million. Leaving in 2013, Larry embarked on a new venture with a Japanese OEM in Los Angeles selling office technology and software solutions into fortune 500 companies. Without a single current account, Larry generated over $1.3 million in new business in 2014-2015.
In January 2016, Larry decided it was time to go out on his own to teach the sales world what he believes is sorely lacking and the secret sauce was sincerity, substance and heart.
This trifecta, has helped Larry in the short span of 3 ½ years to grow his business from scratch internationally with clients in Europe and Australia; and throughout the U.S.
During 2018-2019, Larry’s book Selling from the Heart became a best seller in the U.S, Canada and Australia.
Larry is actively involved with his Kiwanis group in his community. 2016-2107 he was awarded Kiwanian of the Year for his commitment to the community. In 2019, Larry was awarded a Distinguished Service Award for his community involvement.
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