“The dawn of a new era for conferences.”
Shannon spent 15 years in a public teaching career before she found her true calling and became an entrepreneur. Within only a few years, she had built a 6 figure business and realized it was time to help others do the same while staying true to themselves.
Known globally as the creator of the Content Personality™ Wheel, Shannon champions entrepreneurs in The Confident Expert™ Program. She teaches Thought Leaders around the world how to market their products and services true to their heart. She is also a role model for entrepreneurs around the globe.
"I believe women + money change the world. I also believe that women in business deserve to be happy and make a ton of money doing what they love.
I help passionate coaches and consultants (and their teams) take their business dreams and build them into reality through Joyful Marketing solutions.
I’ll be honest – if you aren’t marketing and selling yourself, you have a glorified and expensive hobby. But would you believe that 93% of the coaches and consultants I’ve spoken with don’t have a marketing strategy to help them get the results they desire?
Here’s the great news – marketing doesn’t have to be hard. I am teaching coaches and consultants on how to show up 100% themselves and make every decision from a place of joy. I teach Joy First, then the money follows. Always."
"The Grow Retreat is where you go evolve -- both your business and your leadership."
M. Shannon Hernandez
Shannon has been bringing stories to the marketing scene for years and has learned the power of connecting to people through a good story. The use of stories in your marketing products and services connects to your target market on an emotional level and gives them a unique experience even before they’ve purchased your product.
Shannon is also the designer of the Founder’s Dinners, which creates community and growth among business owners of all levels by helping them to discuss helpful concepts and focus on areas of growth in their businesses.
Story Marketing will:
Watch Shannon In Action
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Instead we’ll try to show you ads for an upcoming triathlon where you can put those shoes to work. It also helps us match devices so we can honor your opt-out choices across all devices we know are connected to the opted-out cookie. You may opt-out of being targeted in the above “cross-device” and “cross-channel” ways by employing the respective opt-out techniques we describe in the “Your Choices and Opting-Out of Targeted Ads” section below. Attribution: Monitoring when, where, and at what price we served certain ads on behalf of an Advertiser so that we can measure our influence on the marketing results of the Advertiser’s campaigns and overall marketing strategy. For example, being able to measure if a certain ad campaign (the ads shown and to whom they were shown) actually sold more soccer balls for ACME Soccer Ball Co. Reporting: Providing Advertisers insights into how their ads are performing and gain insights into their customers. Reporting may include ad metrics such as impressions, clicks, and conversions (however the Advertiser may define a “conversion” such as, for example, a sale or a white paper download, or a correlation to an actual or inferred sale, site visit or store visit). This data allows an Advertiser to determine if an ad is not performing well (customers are not clicking on it), so that the Advertiser will be able to see that data and update the ad (perhaps with a better deal!). With respect to specific cookie data, we limit reporting to cookie activity on the specific Advertiser’s website and which ads were shown, whether there was engagement with those ads. Conducting Our Corporate Operations. As to information we collect in our corporate capacity – our own B2B lists of customers and prospective customers – we use that information to conduct our business operations and communications. 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